King Salman Center for Disability Research

Building a National Communication Ecosystem

A long-term brand and communication ecosystem developed for KSCDR, connecting institutional identity, research communication, publications, events, digital platforms, and public engagement into one coherent system.

Core Question

How can a national research institution maintain clarity, consistency, and credibility across years of growth, initiatives, publications, and communication channels?

Strategic Aim

To build a scalable communication framework that supports research, awareness, partnerships, conferences, publications, and institutional engagement.

Context

KSCDR expanded across research programs, national initiatives, conferences, publications, digital communication, and public-facing activities. The challenge was to maintain a coherent institutional presence across a growing number of touchpoints.

Thinking

The work was approached as a complete communication ecosystem rather than a collection of separate design outputs. Every touchpoint needed to support institutional trust, clarity, accessibility, and long-term recognition.

Connecting identity, research, publications, events, and digital communication.
Maintaining clarity across long-term institutional growth.
Supporting trust, accessibility, and public engagement.
Creating consistent systems across every communication channel.

System

A unified framework covering identity governance, publications, executive communication, media center materials, event systems, digital communication, and environmental graphics.

Visual Language

Structured layouts.
Institutional color hierarchy.
Bilingual typography.
Research-driven information design.
Clean visual systems and consistent graphic elements.

Applications

Annual reports and research publications.
Media center materials and presentations.
Awareness materials and website communication.
Conferences, signage, and institutional collateral.

Outcome

A long-term ecosystem for consistency, clarity, and institutional presence.

A long-term communication ecosystem that strengthened KSCDR’s institutional presence and supported multiple national initiatives, research programs, publications, and conferences with consistency and clarity.

Visual System In Practice

One system, expressed across every communication touchpoint.

5 selected applications